WhatsApp campaigns for customers who opted in
Write templates with a live phone preview, collect consent in chat, by link, QR code or API, and send campaigns only to the contacts who agreed to receive them.
Appointment reminder
Hi Anna, this is a reminder of your appointment tomorrow at 10:30. Will you be able to make it?
Tap a button to reply
10:02What it does
Built for real customer conversations
Template Studio shows each template the way your customer will see it while you write. Campaigns are built in a five-step wizard (goal, audience, message, timing, review) and go only to opted-in contacts. Opt-outs are honoured automatically, whether the customer sends a stop word or uses WhatsApp's own opt-out.
Best fit
Reminders and updates
Send an appointment reminder, an order shipped notice or a payment reminder from a ready-made template, in the languages you need.
Campaigns to subscribers
Message the contacts who agreed to hear from you, with a saved audience and a test to your own number first.
Replies that start a flow
A tap on a quick-reply button can start a ready-made flow: a review request, or replies to appointment reminders, payment reminders and delivery checks.
What it does today
- Collects opt-ins in chat, by join link or QR code, or from your forms via the API, and honours opt-outs automatically.
- Messages each contact at most once every seven days, and pauses a campaign if your number's quality rating drops or opt-outs reach 3%.
- Shows sent, delivered and read counts for each campaign, and why any recipient was skipped.
Good to know before you start
- Campaigns are included on Pro and above.
- Only contacts who opted in can receive a campaign.
- Meta must approve every template before it can be sent.
- You need a verified Meta business with a WhatsApp number connected through Meta's Cloud API.
- Meta bills its message fees to your own WhatsApp Business account.
Key capabilities
Template Studio
A phone-style preview while you write, a text header, footer and buttons, and Meta's reason next to any declined template.
Ready in 21 languages
Eight ready-made templates, plus five marketing templates with an unsubscribe button. Pick the languages you need and submit them together.
Consent, three ways
The assistant asks in chat with Yes and No buttons, you share a join link and QR code, or your checkout and sign-up forms record opt-ins through the API.
Five-step campaign wizard
Saved audiences with a live count, variables from a contact field or a fixed text, a test send, a send window and a budget cap.
Built-in safeguards
Nobody is messaged more than once every seven days, and a campaign pauses itself if your number's quality rating drops or opt-outs reach 3%.
Buttons that start flows
A quick-reply tap can start a flow, whichever language the template went out in. An unsubscribe tap never does.
Operational outcomes
Only people who said yes
Campaigns reach opted-in contacts only, and opt-outs are honoured automatically.
Results you can read
Each campaign's page shows sent, delivered and read counts, and why any recipient was skipped.
Clear delivery in the inbox
In the inbox, your replies carry Sent, Delivered and Read ticks, and a message that could not be delivered says why.
How it works
Connect WhatsApp
Connect your WhatsApp number through Meta's Cloud API, under a verified Meta business.
Collect consent
Ask in chat, share your join link or QR code, or record opt-ins from your forms via the API.
Get approved and send
Submit your templates to Meta, then send a campaign to your opted-in audience.
Explore connected features
Grow on WhatsApp with customers who opted in
Campaigns are included on Pro and above and need a verified Meta business with a WhatsApp number connected through Meta's Cloud API.